Case Study

HudCo


Revitalizing Instagram Presence for HudCo

Background:

In February 2023, Bright Creative Studios entered into a partnership with HudCo, a co-working and event space located in Dobbs Ferry, NY. The founder of HudCo faced the challenge of managing both business operations and their Instagram presence effectively. Bright Creative Studios undertook the task of rejuvenating HudCo's Instagram strategy with the aim of enhancing follower engagement and attracting customers for both co-working and events.

Strategy:

  • Strategic Content Calendar: Implementing a meticulously planned content calendar to ensure consistency and relevance.

  • Compelling Copywriting and Storytelling: Crafting engaging captions and narratives to captivate the audience.

  • Advanced Content Planning: Planning content weeks in advance to maintain a consistent presence and allow for timely promotion of various offerings.

  • Regular Meetings: Conducting weekly meetings with the founder of HudCo to align strategies and discuss upcoming content.

  • Diverse Content Approach: Utilizing a variety of content formats including creative reels, professional photography, and user-generated content to appeal to different audience preferences.

  • Utilization of Instagram Stories: Leveraging Instagram stories to facilitate customer sign-ups for programming events and serving as a live calendar for followers.

Challenges:

  • Diverse Offerings: HudCo offers a wide range of services including co-working spaces, event hosting, pop-up markets, and community events. Communicating these diverse offerings to the audience in a clear and timely manner posed a challenge, especially when some events were organized on short notice.

Results:

  • 20% Year-over-Year Increase in Instagram Followers: The implementation of the new strategy resulted in a significant growth in HudCo's Instagram following.

  • Increase in Co-working Sign-ups: The enhanced Instagram presence contributed to a notable increase in sign-ups for co-working spaces.

  • Significant Increase in Impressions on Instagram: The revamped strategy led to a substantial rise in impressions, indicating improved visibility and engagement on the platform.